The local search landscape is always evolving. Today, leading search engines like Google are placing a large emphasis on the proximity of a business's location in relation to where a search is being conducted.
NAP (name, address, phone) accuracy, reviews, citations, local links and Google My Business listings are all weighted heavily in the local search results.
This course takes a look at what the local search landscape looks like and the basic principles you need to follow to get your business to rank organically for important locally-focused terms your customers use to find you online.
In this course, we'll take a look at:
Local SEO beginners, DIY business owners, and in-house marketers
Busy small business owners and in-house marketers don't have time to take hours and hours of courses and training outside of their day job. There just aren't enough hours in the day, nor should you have to. That's why I designed this course to give you practical, real-world examples and it can be completed in one hour or less!
With every lecture including easy-to-digest content with practical examples followed up with a quiz, you'll be on your way to becoming a local SEO expert in no time.
After taking this course, you will walk away armed with the knowledge to get started dominating in your local market RIGHT AWAY because you'll know HOW local search works, which will last you a lifetime (or until the algorithm makes massive changes), instead of trying out a specific strategy that may or may not work for you.
You'll learn exactly how local results work, what it takes to turn the tables in your favor, and how to start getting your piece of the local SEO pie. Saving you time and putting money in your pocket!
"I need traffic quick and money RIGHT NOW." This course is not for people that think they are going to turn a profit overnight. SEO, much less anything else, does not work that way. Even with the right approach, it takes time and patience. And sometimes that time is months.
Intermediate to advanced digital marketers. If you've worked on local SEO before and have somewhat kept up with the algorithm changes, then this course is not for you. This course is designed for beginners or those who have been out of touch with how local SEO works for so long that they need a refresher. It will not teach anything outside of the basics, hence the name "Getting Started With Hyperlocal SEO."
"I found the Hyperlocal
- Adam Syvock, Owner, Infinity Accounting
Rachel studied marketing in school and has been a student of SEO for almost a decade. She's also the owner of Bite Sized Media, a local SEO and marketing agency based in Milwaukee, Wisconsin.
Hi, my name is Rachel.
I want to tell you a quick story:
When I went to college for marketing, online marketing classes weren't a prerequisite, nor were they offered as a degree. Being forced to learn SEO on my own with limited online training materials like this, I wanted to change that.
Not only did I want to find an easy way to help educate my clients, but I also wanted a way to package my expertise to help busy business owners on a budget and in-house marketers.
This course teaches you how local SEO works and what the fundamentals are so you can apply it in your business or for your clients to dramatically improve it's place in the local search results.
What you'll find out from taking this course is the result of almost a decade of my time spent in the field of SEO being in the exact same position you are in. It's truly a one-of-a-kind course that you won't see on Udemy or Lynda. It's tailor-made for business owners and in-house marketers by being short and sweet, yet packed with practical tips and demonstrations on how this local SEO stuff works.
I guarantee its the best online course you'll find on the topic anywhere on the web. If you don't agree, I'll give you your money back!
— Rachel Howe, Hyperlocalmarketingacademy.com
"The course really helped me gain confidence in how to integrate the reach of hyperlocal SEO into my business. I highly recommend Rachel, her company Bite-Sized Media, and her current and future course offerings."
- Adam Kimmel, Owner, ASK Consulting Solutions
"Prior to taking the HyperLocal SEO Fundamentals course, I was confused and intimidated about the whole SEO process, so I avoided it all together. Taking this course gave me clarity and showed me how easy it is to implement the core SEO strategies essential to building my business. I have since implemented some of the SEO basics I learned from this course and I was able to work on it in far less time then doing it on my own."
- Benjamin Tyler, Founder, Client Enrollment Academy
This course is easy to understand, fast, and one of the few courses of its kind out there. You'll also get access to an exclusive Facebook group of other students in the same shoes as you!
"The Hyperlocal SEO course by Bite Sized Media makes learning the fundamentals of local SEO easy. It's perfect for anyone new to local or those trying to maximize their presence on Google My Business — definitely worth checking out!"
- Renee Girard, Senior Search Marketing Specialist, Perficient, Inc.